Download e-book for iPad: A Simple Path to Sustainability: Green Business Strategies by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford,

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By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell

ISBN-10: 0313382697

ISBN-13: 9780313382697

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<i>A uncomplicated route to Sustainability: eco-friendly company options for Small and Medium-Sized BusinesseS&Lt;/i> is designed particularly to assist smaller organisations percentage within the merits that move from sustainability. equipped round case histories showcasing 12 small to medium-size organisations (SMEs) that experience notable files of sustainability, this detailed, hands-on advisor can help readers decide upon and enhance sustainability techniques and adopt the selling and administration projects precious for success.

The stories amassed the following element every one company's trip from preliminary inspiration via development a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the long run. each one research additionally covers the demanding situations encountered, successes and screw ups, and classes realized. instances are situated round precise subject matters, together with a marketing/public kin viewpoint, a probability administration point of view, an organizational tradition standpoint, and a brand new product improvement point of view. Taken as a complete, those tales do greater than tell. they're going to motivate managers to develop into eco-friendly marketers, venture sustainable techniques which can obtain incredible benefits.

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Extra info for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

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Org). Sustainability Reporting Programs, a Canadian nonprofit organization, provides business case studies, indices and metrics for measuring sustainability, external links, and other useful information. The Pioneers Group provides a best-practice forum to help firms develop and implement sustainable development strategies in different sectors, including a set of indicators to use for individual operating units. com) and Sustainable Life Media (www. com), and many others. For environmental programs, firms often rely on the International Organization for Standardization (ISO) 14001, environmental management 24 A Simple Path to Sustainability system.

These tools are used to help with decision making for purchasing, design, capital portfolio management, and strategic planning. New Belgium’s 2007 Sustainability Report is an outcome of the system. In 2007, New Belgium’s SMS team created a goal to reduce the firm’s carbon footprint by 50 percent per barrel. com), managers only had verifiable data in 2007 for some areas of its operations. 3 As noted in New Belgium’s 2007 Sustainability Report), raw and packaging material including the transportation to the brewery amounted to 48 percent of the overall footprint, with the brewery making up 5 percent and the downstream impacts 47 percent of the total.

In 2007, New Belgium’s SMS team created a goal to reduce the firm’s carbon footprint by 50 percent per barrel. com), managers only had verifiable data in 2007 for some areas of its operations. 3 As noted in New Belgium’s 2007 Sustainability Report), raw and packaging material including the transportation to the brewery amounted to 48 percent of the overall footprint, with the brewery making up 5 percent and the downstream impacts 47 percent of the total. Retail contributed 60 percent of the downstream impacts, and, of the retailer’s contribution to the overall footprint, retail refrigeration accounted for 93 percent.

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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell


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